- Sector | Subsector – Technology | eCommerce
- Investment Year: 2013
- Status: Prior
- Location: New York, NY
- Region: North America
Bluefly is a leading online, off-price retailer of designer, contemporary, and private label apparel and accessories that provides its customers with unique access to in-season products at discounted prices. The Company is uniquely positioned as the only eCommerce company that sells its merchandise through two off-price eCommerce channels: Bluefly.com (Traditional eCommerce Channel) and Belle & Clive (Flash-Sale Site). The combination of the traditional eCommerce channel and the flash-sale site is a compelling business model that addresses the individual limitations of each.